Post graduate in Marketing & Business Management, and with over 20 years of diversified experience with renowned multinationals. IMC is a vision that evolved from her knowledge of how individuals play a key role in business successes.
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Government Director (UAE NATIONAL)
Job Function: The purpose of the role is to plan, develop and implement the strategy for all governmental events. To meet agreed performance plans within agreed budgets and timescales. Job Scope: Internally: Events management department, Sales and Marketing departments Externally: Vendors, clients, artists and their managers, sponsors, media houses, PR and ticket outlets. Dimensions: Financial ? Sales Targets – not identified ? Expenditure Budget – not identified ? Departmental Budget – not identified Subordinates Key Accountabilities (includes, but not limited to the following ? Operations o Develop and communicate the business plan. o Identify new opportunities, conceptualize ideas and finalize deals. o Provide guidelines to PR & Marketing dept for publicizing the events ? Event Management o Oversee and ensure that event plan is communicated to related deparments and that execution is timely. o Design the contents of the event and communicate to the respective departments o Produce and communicate the technical flow-chart and the allocated responsibilities chart o Act as a point of authority during the event execution and ensure smooth operations. o Approve post-event analysis report. ? Management of Team o Manage and develop direct reporting staff to continually improve performance o Identify any training needs and evaluate training delivered to ensure effectiveness Key Performance Indicators: ? Sales revenue ? Number of events held in period ? Level of repeat business ? Staff attrition Key Competencies: Competencies ? Commercial focus and business awareness ? Proven event management skills ? Proven management skills ? Analytical / problem solving / troubleshooting skills ? Presentation skills and the ability to influence ? Results orientated Knowledge Education/ Qualifications Experience ? MS Office ? Event management ? Technical flow charts and responsibility charts ? Business evaluation and financial understanding ? Excellent understanding of the ME regional market ? Educated to degree level; within communications or media and business studies ? 5 - 7 years within the Events function, with at least 3 years successfully managing events, preferably within the region.