Post graduate in Marketing & Business Management, and with over 20 years of diversified experience with renowned multinationals. IMC is a vision that evolved from her knowledge of how individuals play a key role in business successes.
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Trade Business Manager (Pharma)
Job Purpose: The position is responsible to establish, implement, lead, manage, and motivate the Retail Trade Teams. To optimize all profitable business opportunities in the retail trade sector, working with Country management to develop, agree and implement an effective Sales and Distribution as well as Key account strategy to best serve our consumers. Key Accountabilities: • To formulate strategies to introduce products to the markets where there is no mature and profitable relationships are established with the major players and to create implementation plans and submit to Regional Trade Manager and Territory Manager’s approval. • To drive sales performance levels and achieve profit, volume and share targets for key accounts and take sole responsibility for developing an effective sales strategy for key account customers. • To manage the strategic relationship with the customer including: • Trade Marketing terms with the key account customer and management of the negotiation process. • Management of overheads and the advertising and promotion (A&P) budgets for the development of key customers. • Lead the formulation of annual customer sales and marketing plans for his area and be responsible for the effective implementation of the agreed plans that deliver profitable growth. • Performance Management: Monthly monitoring and evaluation of sales and all merchandising activities, customer satisfaction and to communicate results and plans to management on a monthly basis. • Liaising with the field sales and distribution teams to ensure that all sales delivery and distribution targets are met and that all promotional and Merchandizing activities are delivered on time and in full. • Closely liaise with the Inventory team to ensure adequate stock levels are maintained and recommend best possible forecast estimates for order placements, to the Business Manager • Routinely review sales, market share and strategies of brand in portfolio including presentations to the operational teams. • Prepare annual budgets, expenditures, and business objectives and submit to the approval of Territory Manager & Regional Trade Manager. • Submit reports to Territory Manager & Regional Trade Manager on activities, promotional programs, competitive activities and overall business performance, regularly in a timely and efficient manner. • Maintain a record system to provide quick analysis of the business performance in a given area. Job Specific Competencies: • Strategic Focus • Strong leadership • Result oriented • Collaboration & Team work • Interpersonal relationship skills • Strong commercial and financial acumen • Self motivated • Respect for people • Monitoring & evaluation. Experience and Knowledge: • 5 years in sales at a Pharmaceutical / Nutritional / FMC company • PC Skills (Including Word, Excel, Power Point) • Bi-lingual (English – Arabic) • Bachelors Degree